Will Canned Wine Replace Bottled Wine

Published by Kinsbrae Packaging


Posted on October 19, 2021

No matter how you feel about it, there is no denying that canned wine is making its mark on the beverage industry. Canned wine has seen an increase in sales from just $2 million in 2012 to $183.6 million over the last decade. As the fastest-growing market segment, many beverage companies are looking to jump on the bandwagon and offer their wine in packaging like the PortaVino.

The PortaVino

KinsBrae Packaging created the PortaVino aluminum bottle to offer beverage companies an alternative to the traditional can. The PortaVino aluminum bottle offers the perfect design for those who want to provide a wine in a can option but also want to portray sophistication in their brand.

The PortaVino bottle offers premium shelf appeal with a high-end look and feel. It also boasts endless possibilities for designs with our custom sleeving option. This will ensure the product will stand out on a shelf in a sea of glass bottles and boxed wine.

Doubling Sales Each Year

Although canned wine is only about 2 percent of the wine category, it still represents a lot of sales. It is estimated that canned wine will be a $50 million business by the end of this year. The canned wine industry seems to be almost doubling each year which is something that even the pickiest wine connoisseurs cannot ignore!

There are many signs that canned wine is going mainstream, other than the high sales figures. Grocery store chains are now moving cans from the bottom shelf to eye level. The real estate for the cans on the shelves is also getting more room, increasing from four feet to eight feet. These movements in canned wine in grocery stores indicate that they are predicting it will take off.

Besides retail locations, canned wine is also showing up in independent restaurants. This is an excellent option with smaller locations that don’t have room for big bottles but want to sell wine. Bars will also be likely to start selling canned wine because they are already stocking cans of beers and other beverages.

The Main Demographic

Millennials are one of the main demographics behind the sales of canned wine. This generation enjoys the simplicity and convenience of not needing a corkscrew to open the bottle. However, they still expect excellent quality.

The PortaVino design offers the sophistication that consumers want while offering the great features of an aluminum can. The bottle allows wine drinkers to enjoy a beverage that would normally be more of a hassle, such as a beach, campground, golf course, or poolside. It is also the perfect size for one person but also generous enough to share.

There is also no need to worry about the quality of the wine in a PortaVino as it offers superior barrier properties. The aluminum packaging increases shelf life to keep the product fresher, longer. Food-safe acrylic coating inside the can is formulated explicitly for wine.

Will It Replace Traditional Bottled Wine?

While canned wine is growing rapidly, it is probably safe to say that it will never completely replace the traditional glass bottle. However, at this rate of growth, it will have a large part of the market share. If you would like to know more about our PortaVino bottle, contact our team today! We will be happy to discuss the benefits of PortaVino for your business.