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Branding Packaging for the Season



Custom packaging sleeves allow you to tailor your product for special occasions, including seasonal themes. In fact, designing containers for each season offers several benefits to beverage companies. While it may seem like a lot of initial work, the results are well worth the investment.


What Is Seasonal Packaging?


As you may have guessed, seasonal packaging is packaging designed with a specific season in mind. What that means varies by audience. For example, many Americans associate spring with Easter. In contrast, spring is closely associated with cherry blossoms in Japan, as picnicking beneath the blooming trees is a cultural tradition.

These examples illustrate two great approaches to seasonal designs: incorporating holidays or familiar aspects of nature. Of course, it’s essential to remember that this type of packaging is only effective during a short window. As a result, seasonal designs should be short runs to avoid excessive leftovers.


Why Utilize Seasonal Packaging?


Seasonal packaging is more expensive than sticking to your traditional design, but it can significantly impact customer loyalty and sales. First of all, seasonal packages are, by definition, limited editions, which makes them more valuable to collectors. Consumers who otherwise wouldn’t try your products may give them a spin for novelty or because they fit a party theme. Loyal customers may buy more, knowing the experience is only available for a limited time.


Second, consumers can see that your products are new since they match the time of year. People may subconsciously associate this newness with freshness, especially if your beverages offer fruit flavors. Seasonal designs are also a great way to introduce new flavors:

  • Lemonade for summer

  • Pumpkin spice for fall

  • Peppermint for winter

  • Strawberry rhubarb for spring

Finally, creating unique containers for each season shows customers you care about their experience. You’re willing to go the extra mile, even if it costs a little more.


How Can You Create Effective Seasonal Designs?


The most important thing to consider when designing any packaging is how it fits your brand. Seasonal containers are no different, as consumers will associate your brand with whatever visual you choose. Ensure your design doesn’t contradict what you’ve previously established, or consumers will feel the effort is insincere.


Next, you need to think about logistics. Your seasonal containers will only be available for a short window, so you must make the most of that time. You should have the design ready and a manufacturer chosen well before the season rolls around.


Finally, come up with an overarching theme for your designs. For big holidays, such as Christmas, you can capitalize on nostalgia with traditional images. On the other hand, if you want to stand out from the competition, you can try something innovative.


Why Are Custom Packaging Sleeves Perfect for Seasonal Designs?


Sleeves are the perfect option for seasonal designs because they’re customizable and available in small or medium batches. For example, the Kinsbrae Box O’ Cans and 2-Pack Box have label templates that make branding a breeze, and they work for a variety of adult beverages:

  • Cider

  • Wine

  • Beer

  • Spirits

The Box O’ Cans can hold 12 cans sized 355 mL or 473 mL, making them perfect for holiday get-togethers. With the 2-Pack Box you can partner with local jam or olive oil producers for a unique, all-in-one gift or add a special touch to the handle with a custom stamp.

Are you looking for a way to make your custom cans or bottles the talk of the town? If so, it’s time to contact Kinsbrae Packaging. We guarantee the highest quality packaging, no matter your product. You’ll be impressed by the vibrancy and durability. For more information, contact us online or give us a call.

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