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Just in time for summer barbeques, pool parties, and outdoor gatherings, award winning Magnotta Winery, from Vaughan, Ontario, Canada, has launched their playful new wine brand, Ugly Duck. The new label comes in a red and a white blend, packaged in paper KB Bottles, and are now available at all Magnotta Winery retail locations and online at Magnotta.com.
“You’ll see, we chose an ingenuitive, fully recyclable paper bottle format designed with a playful yet purposeful format as we continue to introduce premium quality wines this year,” Rossana Magnotta, CEO, Magnotta Winery. “This wine is meant to complement a variety of different meals, particularly those cooked and enjoyed outdoors, and the packaging is perfect when it comes to safety (no glass) and being good to the environment,” she adds. “When serving Ugly Duck White Blend, we recommend chilling it in the fridge as it’s best not to put paper packaging on ice. Ugly Duck could also be that perfect ‘barbecue host’ gift,” said Magnotta.
KinsBrae Packaging manufactures KB Bottles - the world's first commercially available paper bottle designed for non-carbonated beverages and oils. Made from 100% recycled paperboard, they are five times lighter than a normal glass bottle; weighing just 83g. KB Bottles have a carbon footprint up to six times lower than a glass bottle; they use 77% less plastic than a plastic bottle, and their water footprint is four times lower than a typical glass bottle.
“Magnotta’s marketing team has taken the paper bottle in such a fun and exciting direction and really made it their own. It is exciting to see their Ugly Duck wines in KB Bottles!” – Megan Hodgkinson, Senior Packaging Specialist at KinsBrae Packaging.
Ugly Duck, Beautiful Blends
As the story of the Ugly Duckling goes, appearances are misleading so get ready to enjoy the beautiful blends offered in these whimsically packaged, delicious new wines.
Experience a harmonious union of Pinot Grigio and Chardonnay grapes in the White Blend. It offers a pale glistening sip, releasing delicate notes of green apple, citrus and blossoms into a rich tapestry of tropical fruits, toasted almonds with a touch of vanilla. It captivates with a finish that is crisp, refreshing and utterly delightful. Pairs beautifully with smoked salmon, aged cheese and light meat.
The Red Blend is a magical fusion of Cabernet Sauvignon and Merlot grapes. A deep, ruby hue introduces a nose filled with initial subtlety of dark berries and a hint of spice. As the wine dances on your palate, the flavours transform into a beautiful narrative of black cherries, plums, and velvety tannins. The finish is a build-up of rich, dark chocolate and a touch of oak. Enjoy with a juicy steak hot off the grill.
Fits The Bill: Paper Packaging
Poolside or dockside, packaging is always top-of-mind. Glass is often avoided, while recyclable products are favoured, not only for safety reasons, but also for their lightweight design and simple disposal. Priced at $12.95 a bottle, Ugly Duck is currently available at all 14 Magnotta Winery locations and online at Magnotta.com.
KinsBrae Packaging manufactures KB Bottles on the Frugal Bottle Assembly Machine (FBAM-1), established by UK company, Frugalpac. This is the first machine in the world and is now running at full production in Cambridge, Ontario, Canada.
About KinsBrae Packaging
KinsBrae Packaging is a Canadian company founded in 2014, and located in Cambridge, Ontario, Canada. KinsBrae is a full-service provider of innovative packaging solutions. We offer sustainable and custom packaging for an array of industries, including food, beverage, retail, and nutraceuticals. We also offer a variety of in-house services, such as design, warehousing, logistics and fulfillment, digital printing, co packing, labelling, sleeving, and manufacturing paper bottles. For more information about KinsBrae and our services, please visit www.kinsbraegroup.com.
About Magnotta Winery Corporation
Magnotta Winery Corporation is Ontario’s third-largest winery producing, retailing, distributing and exporting wine, beer, cider and spirits. Magnotta’s commitment to excellence and innovation has resulted in being bestowed over 5,000 awards for product excellence and after being judged both locally and internationally, is ranked with the world’s best. Most recently, Magnotta was awarded Winery of The Year at the VINITALY, 5 Star Wines 2024. They offer over 180 world-class wines in every category, including one of the largest VQA portfolios in Canada. With vineyards in the Niagara Peninsula, they are part of an exclusive group of Ontario wineries that have been around for over 30 years. Magnotta offers its customers superior value and an enhanced retail and online shopping experience. To learn more about Magnotta Winery and its products please visit www.magnotta.com.
For more information, please contact:
Katy Saito
Marketing Manager, KinsBrae Packaging
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