KINSBRAE BLOG

Planning Fall and Holiday Packaging for a Successful Holiday Season The holiday season might feel far away, but for food and beverage brands, planning starts months before products ever reach store shelves. Whether you're launching a seasonal flavour, creating holiday gift packs, or preparing for increased demand, packaging is one of the longest lead-time items in the entire project. Waiting until fall to start planning can limit your options, increase costs, and add unnecess

Summer Shipping Success Starts With the Right Packaging Summer is one of the busiest shipping seasons of the year. Beverage brands are stocking up for patio season, food products are heading to festivals and outdoor events, and retailers are preparing for increased demand. While warmer weather creates opportunities for growth, it can also create new packaging challenges. Products often travel farther, sit longer in transportation networks, and move through environments that a

Corrugated Trays Do More Than Just Hold Your Product When people think about beverage packaging, most of the attention goes to the can or bottle design. But once products leave the production floor, corrugated trays start doing a lot of the heavy lifting. The right corrugated tray helps protect products during shipping, improves pallet stability, simplifies retail restocking, and supports shelf presentation. The wrong tray can lead to damaged products, transportation issues,

Why Summer Puts Packaging to the Test Summer is a busy season for beverage brands, food companies, and retail products. Between music festivals, golf tournaments, patios, cottage weekends, outdoor markets, and sporting events, products are constantly on the move and in front of new customers. That also means packaging gets put to the test. What works on a store shelf in January may not hold up the same way at a crowded outdoor event in July. Summer environments create differe

What Makes Great Custom Packaging Design? Custom packaging design is often where branding and practicality meet. It needs to catch attention, protect the product, work within budget, and make life easier for everyone involved - from production teams to retailers to customers. That balance is where many brands get stuck. Some focus too heavily on appearance and end up with packaging that is expensive or difficult to produce. Others play it too safe and lose the chance to stand

Packaging decisions are about a lot more than just what looks good on the shelf. The right packaging can affect shipping, sustainability goals, how customers see your brand, and even where and how your product gets enjoyed. For brands looking to make real progress without changing their entire lineup, one smart packaging change can go a lot further than expected. That is exactly where the paper KB Bottle makes a difference. Made from 100% recycled paperboard, the KB Bottl

A one-stop approach brings pack-out, warehousing, and logistics together, reducing handoffs and making the final stages of packaging easier to manage. Packaging doesn’t end when materials are printed or produced. For many brands, the most complex part of the process happens after products are filled - when packaging needs to be assembled, staged, stored, and shipped accurately and on time. Managing these steps across multiple vendors can quickly add complexity, risk, and de

Flexible bags and pouches are showing up everywhere right now. From snacks and coffee to pet food, supplements, and liquids, more brands are choosing flexible packaging as an alternative to rigid formats. If you’re considering making the switch, there is a lot to think about. Materials, barrier properties, recyclability, and design all play a role in how your product performs on the shelf and beyond. This guide breaks it down in a simple, practical way so you can make an in

Sustainable packaging isn’t optional anymore. Customers expect brands to get it right. But when it comes to recyclable vs. compostable packaging, the choice isn’t always straightforward. Both options can support sustainability goals, but they work very differently, and choosing the wrong one can create confusion, added costs, or unintended environmental impact. Here’s a clear breakdown of recyclable and compostable packaging, the most common questions brands ask, and how