KINSBRAE BLOG: PACKAGING INSIGHTS & INDUSTRY TRENDS

Not All Boxes Are Created Equal When it comes to packaging, choosing the right material can make a bigger impact than you might expect. Corrugated and boxboard are two of the most common options out there, but they serve very different purposes. Picking the right one affects everything from product protection and shelf appeal to shipping costs and sustainability.   If you’ve ever wondered which option makes the most sense for your product, you’re not alone. Let’s break it dow

First Impressions Matter, and Packaging Leads the Way Before a customer tries your product, tastes it, or even reads about it, they see your packaging. That moment on the shelf or screen is often the first interaction someone has with your brand, and whether that interaction builds trust or creates confusion comes down to one thing: consistency. A cohesive brand experience through packaging helps customers recognize your product instantly, understand what you stand for, and f

Sustainability Is Shaping the Future of Packaging As 2025 comes to a close, sustainability continues to move from a “nice to have” to a core business priority. For brands across food , beverage , retail, and nutraceuticals , packaging is one of the most visible ways to reduce environmental impact, and one of the easiest ways to show customers that sustainability is more than just a talking point.   Heading into 2026, the conversation around packaging is shifting. It’s no long

Sustainability: The Biggest Packaging Shift Heading Into 2026 As 2025 wraps up, one thing is crystal clear: sustainability isn’t a buzzword anymore, it’s shaping how brands think about packaging from top to bottom. Whether it’s reducing plastic, cutting carbon, or making recycling easier for customers, sustainable packaging has moved from “nice to have” to “must have.” And the truth is, your customers are paying attention. They want to support brands that take real action tow

Why Packaging Matters as You Scale For many medium-sized businesses, growth can come with both exciting opportunities and new challenges. Expanding into new markets, scaling production, or launching additional product lines involves more than just increased capacity - it requires packaging solutions that can keep up. Packaging isn’t just about protecting products anymore; it’s about supporting supply chain efficiency, ensuring compliance, communicating brand values, and appea

Rethinking Packaging for a Sustainable Future Packaging has always played an important role in how products are stored, transported, and consumed. But in today’s world, packaging isn’t just about function, it’s about sustainability, innovation, and consumer perception. As industries search for eco-friendly packaging that reduce environmental impact, one innovation continues to stand out: the paper bottle.   The paper KB Bottle , manufactured in Ontario, Canada, is the world’s

Why Halloween Packaging Makes a Lasting Impact Seasonal packaging can play an important role in creating an experience for your customers. For Halloween, one of the most visually exciting times of the year, the right packaging design can build excitement, spark curiosity, and help influence purchasing decisions. Whether it’s a limited-edition beverage, a seasonal snack, or a spooky gift set, Halloween packaging can make your brand stand out in crowded stores and online marke

Why Flexible Packaging Is on the Rise Flexible bags and pouches have become one of the fastest-growing packaging formats in the food, beverage, and consumer goods industries. From stand-up pouches of coffee and resealable snack bags to beverage spouted pouches, this packaging solution is reshaping the way products are stored, shipped, and enjoyed.   Flexible packaging combines form and function: it protects products, reduces waste, and appeals to environmentally conscious con

The Backbone of Modern Packaging It’s no secret that packaging is more than just a protective layer – it’s a tool for marketing, customer experience, and sustainability. Businesses need materials that strike the right balance between strength, flexibility, and environmental responsibility. That’s where corrugate and boxboard come in. These two materials have become the backbone of packaging across various industries, from food and beverages to retail and beyond.   What is Cor