KINSBRAE BLOG

The Backbone of Modern Packaging It’s no secret that packaging is more than just a protective layer – it’s a tool for marketing, customer experience, and sustainability. Businesses need materials that strike the right balance between strength, flexibility, and environmental responsibility. That’s where corrugate and boxboard come in. These two materials have become the backbone of packaging across various industries, from food and beverages to retail and beyond.   What is Cor

Why Holiday Packaging Matters for Your Brand The holiday season is one of the busiest times of the year for businesses across food, beverage, retail, and beyond. Customers aren’t just shopping for products, they’re buying experiences, memories, and meaningful gifts. Packaging plays a vital role in this process, helping products stand out on crowded shelves, creating a memorable unboxing experience, and reinforcing brand values. Done right, holiday packaging can: Boost sales w

From reducing single-use plastics to lowering carbon footprints, people are actively making purchasing decisions that better align with their values.

Why Holiday Packaging Matters More Than Ever The holidays are a magical time, but for many businesses, they can also be the most demanding. Whether you're a winery launching a limited-edition winter blend, a retailer rolling out festive gift sets, or a beverage brand introducing seasonal flavours, your packaging plays a key role in the success of your holiday campaign. Holiday packaging  is a powerful marketing tool that can drive sales, increase your brand presence, and crea

Choosing the Right Can Packaging: Printed, Sleeved, or Labelled? In the competitive world of beverage packaging, the can is more than just a container - it’s a branding powerhouse. From craft brewers to health beverage startups, every decision about your can packaging affects your market presence, production timeline, and bottom line. One of the biggest decisions brands face is choosing between printed cans, shrink-sleeved cans, or labelled cans.   Each option has its advanta

Rethinking Bottles: Why More Brands Are Turning to Paper Packaging As sustainability moves from being a buzzword to a business necessity, brands across the beverage industry are seeking innovative ways to reduce their environmental impact. One solution that is quickly gaining traction: paper bottles. Lightweight, recyclable, and customizable, paper bottles are reshaping the packaging landscape. And at the forefront of this revolution is the paper KB Bottle by KinsBrae Packagi

Corrugated Packaging 101: The Backbone of Food, Beverage & Nutraceutical Shipping Corrugated packaging isn’t just a shipping box; it’s an important part of your product’s journey from production to shelf. As industries evolve to meet sustainability goals and customer expectations, corrugated packaging continues to lead in performance, customization, and environmental responsibility .   Whether you're a food producer, beverage brand, or nutraceutical company, understanding the

Why Packaging Mistakes Cost More Than You Think Packaging is often seen as a necessary expense because many businesses don't recognize how deeply packaging decisions impact profitability, customer experience, and long-term brand value. From product damage to excess shipping costs and negative brand perception, poor packaging can erode margins and customer loyalty. In this comprehensive guide, we’ll explore the hidden costs of poor packaging choices and offer expert tips on ho

Why Great Packaging Design Matters Packaging is more than just a container for your product - it’s a powerful brand communication tool. A well-designed package can influence purchase decisions, build brand recognition, and communicate your product’s value in seconds. For brands in the food, beverage, retail, and nutraceutical industries, packaging design can be the difference between blending in and standing out.   Whether you're a startup launching your first product or an e