KINSBRAE BLOG: PACKAGING INSIGHTS & INDUSTRY TRENDS

Packaging drastically impacts a beverage’s popularity and the   public’s perception of your brand . Whenever you launch a new drink, the packaging should be one of your top concerns, as a lacklustre design can doom a phenomenal product. Fortunately, sleeves offer customization, ensuring creative control over how your containers look and feel. Of course, before you create an effective design, you must first understand how packaging and marketing intersect. Why Is Packaging Des

Imagine strolling down a supermarket aisle, your gaze meeting a galaxy of vibrant colours, intriguing shapes, and assorted sizes. Yes, you guessed it right! We are talking about innovative retail packaging. A great example of this can be traced back to the aesthetic rise of artisanal, local products. Their bespoke packaging, often using retail  packaging solutions  like unique satchels, stamped paper wraps, or personalized boxes, sets them apart on the market shelves. It tell

Traditionally, wine and spirits have been packaged in glass bottles and sometimes cans. With the  invention of the Frugal Bottle , wine and spirit packaging has become more sustainable. Paper bottles may seem impractical, but there are many reasons to transition from glass to paper bottles. Here are the top five benefits of using paper bottles to package wine and spirits. 1. Sustainability With concern for the climate crisis at an all-time high, many businesses are looking fo

Although traditional glass bottles have dominated the wine industry for many years, the invention of the Frugal Bottle has changed the game of wine packaging. Not only are  paper bottles  more sustainable, they are also lightweight and cost-efficient. Paper bottles can be used for much more than wine. Here’s why you should consider adding the Frugal Bottle to your marketing lineup. Various Uses The  Frugal Bottle was created  as an alternative packaging option for wine. Howev

In the ever-competitive world of product packaging, it’s crucial to find ways to make your products stand out on the shelf. Digital printing on  pre-cut trays  is an innovative solution that offers businesses the opportunity to create eye-catching, customized packaging that not only enhances their brand image but also improves product presentation and protection.  In this article, we’ll delve into the world of packaging trays, discuss the advantages of using digitally printed

Choosing Between Wrap-Around or Shrink-Sleeve Labels for Bottles and Containers As printing technology progresses, bottle labeling costs continue to decrease, opening up options for labeling alternatives to wrap-around sleeves like  shrink sleeves . Currently, wrap-around labels dominate the bottling market because they are economical for smaller manufacturers and distribution runs. However, as printing allows for more affordable product runs, choosing between shrink and wrap

Can You Tell if Your Wine Is From a Can? If you are someone who purchases wine, you may have seen or heard of canned wine and wondered if the liquid inside tastes any different than wine from other packaging sources. After all, people expect beer to come from a can, but not other alcoholic beverages like chardonnay.  PortaVino   aluminum bottles are one such brand that a wine enthusiast may encounter when searching for the boozy beverage in this type of newer packaging. When

In the dynamic world of packaging, change is the only constant. The future of  food packaging  is a thrilling frontier, where innovation meets sustainability. In this article, we will explore upcoming trends and innovations in food packaging, with a particular focus on eco-friendly packaging and paper bottle packaging solutions. The Green Revolution: Eco-Friendly Packaging The world is undergoing an environmental awakening, and packaging is no exception. As the call for susta

Don't underestimate the value of a  corrugated cardboard box ! Not only can they be customized to your specs, but they also save you money, keep your product safe, have a broad range of uses, and help you stand out from your competitors. Not all cardboard packages are created alike. Investigate the benefits of custom cardboard packaging. 1. Save Money  Many suppliers and manufacturers use chemical compounds such as plastic bubble wrap and styrofoam. These tend to be more expe